Daniel Marion

Every December, without fail, I do two things: I watch National Lampoon's Christmas Vacation. And I watch A Christmas Story. Not because I've forgotten what happens. I could quote half the dialogue from memory. Not because they're new or surprising. I know every beat, every joke, every moment. I watch them because they're part of the ritual. They're as much a part of Christmas as the tree, the lights, and the music. And here's the thing: I'm not alone. Millions of people do the same thing...

Let me tell you about a restaurant that missed Christmas. Not literally—they were open, fully staffed, ready to go. But they missed the marketing window. By the time they posted about their holiday menu and private dining options, it was December 18th. Most companies had already booked their holiday parties. Most families had already made their Christmas Eve reservations. Most people had already decided where they were celebrating. The restaurant was ready. But their customers didn't know it....

Let me guess: you know you should be doing video. Every marketing article says so. Your competitors are doing it. Your younger staff members keep suggesting it. But between managing patient care, insurance headaches, staffing challenges, and actually running a practice, "create video content" keeps sliding to the bottom of the list. I get it. Video feels like one more thing on an already impossible to-do list. And if you're going to do it, you want to do it right—which means it probably...